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One of the most important factors to consider when you are designing a website is which colors you are going to use in the design. The right colors can say a lot about you and your site and affect how your visitors will see you. That means that you are going to have to put some thought into the color scheme of your site.
The absolute most important thing about your color scheme on your website is that it has to be easy to read. This is something that a surprising number of web designers manage to get wrong. Remember the visitor is coming to read the content of your site so you have to make sure that they can do this easily. The best way to do this is to have dark text on a light background. You also want to make sure that your site is not distracting for the visitor by using a lot of wild colors.
The other big thing that you have to keep in mind when you are designing your site is that you need to use the same colors throughout the entire site. At no point should any of the pages on your site look radically different from the other pages on your site. You want your visitors to immediately recognize that site as being yours. This means that you are going to want to stick to fairly neutral colors that you can use on every page. Wild colors will be hard to incorporate on a variety of pages.
Another important thing to keep in mind about the color scheme on your website is that it is an important part of building your brand. This is especially true if you have an off line component to your business. If this is the case then you want to make sure that the color scheme that you have on your site matches the color scheme that you are using for the rest of your business. If you already have an offline business that uses a particular color scheme this should make choosing one for your site fairly easy. However you may run into a problem if the color scheme you are using doesn't translate to the web easily. This is something to thing about if you are choosing the colors for a new business.
One last thing that you need to keep in mind is that color can have a very strong psychological impact. That means that you can use the color scheme on your site to get the visitor into the mood that you want them to be in. If you want the customer to be in the mood to buy you should choose one color, if you want them to be receptive to a new idea you should choose another. Determine what you are trying to accomplish with your site and then decide what kind of mood you want your visitors in. Then you will want to choose your colors accordingly.